Despite the persistence of describing it as such, ‘genius’ is not an identity but a state of mind. The personal narratives of creative ‘geniuses’ reveal an undeniable pattern— creativity is more transpersonal than personal. Descartes, Bohr, Poincare, Ramanujan, Mendeleyev, Von-Neumann, Tesla, Heisenberg, Loewi, Crick, Einstien: All seminal figures in developing and establishing the modern scientific paradigm, and all owing their innovations to insights gleaned in non-ordinary states of consciousness (NOS).

NOS offer consistent access to transpersonal information or knowledge that arrives from outside of one’s biographical experiences, environment, or other local sources of data. Or in other words, from beyond perceptually based assumptions of space and time. As hosts of these transpersonal experiences, dreams, visions, voices, and the unconscious hold a unique capacity to disrupt our neat notions of agency and causality, forcing us to think differently, while offering fertile grounds to incubate new solutions. The recipe we use to brew our post-modern kykeon, offered up in service of creativity and innovation, combines not just increased access to these states but also in depth reflection on the insights gained by them as evidenced in our normal waking lives.

So echoing Einstein’s premise that, “we can't solve problems by using the same kind of thinking we used when we created them,“ UNAMNESIA launches with the ambition of addressing the many problems of our era by leaning into the creative potential of individuals who think non-ordinarily. We invite a community of creatives to develop the language necessary to communicate with these transpersonal sources of inspiration: the Daimon, Muse, Source, Self, and we believe this allows us to remember our innovations in the future and work to realize them in the present.

And seeing as this work has historically been marginalized and deemed heretical, think Giordano Bruno, et al., we aim to build a community that can adequately host such ventures. With increased personal meaning and social innovation as our clearest end-points, we aim to substantiate the transpersonal, or self-transcendence, not merely as a developmental goal for individuals, but for society and commerce based on a coherent presentation of its intrinsic and extrinsic value. We believe this has the power to solve many intractable problems and ultimately to change the world.

Join us.